Every day a student walks through your school doors is a chance for them to learn, connect, and thrive. That’s why chronic absenteeism is more than an attendance statistic—it’s a story your communications team can help rewrite.
Since 2020, millions more students have been missing school regularly. Even though rates have improved since the pandemic peak, they’re still far above pre-pandemic levels. You have the power to shape messages, foster connections, and build trust that gets students back in class.
The 2025 Attendance Picture
Chronic absenteeism = missing 10% or more of the school year (about 18+ days).
- 2018–19: 15% of students chronically absent
- 2021–22: 28–29% (pandemic peak)
- 2023: 25.4%
- 2024: 23.5%
High school—especially 9th and 12th grade—continues to have the highest rates. In some states, nearly half of seniors are chronically absent.
Why This Is a Communications Challenge
Families don’t always realize how quickly “just a few days” can add up—or that missing even two days a month can impact academic progress. Your role is to make that connection clear and compelling through:
- Plain language definitions (“two days a month = chronic absenteeism”)
- Positive framing (“we want you here” vs. “don’t be absent”)
- Storytelling that makes attendance benefits real—stronger academics, friendships, readiness for the next grade or graduation
- Consistent outreach through email, social media, websites, and local media partnerships
How Consistent Attendance Lifts Everyone
When students are in class, everyone benefits. Teachers can keep lessons moving forward, peers learn together, and each student stays on track.
Consistent attendance strengthens academic performance, builds stronger student–teacher relationships, and keeps learners engaged—positively influencing district outcomes and community confidence.
Understanding the Barriers
Absences aren’t just about illness. Common reasons include:
- Health concerns (lingering illness, COVID, flu, RSV)
- Bullying or safety worries
- Anxiety, depression, and social disconnection
- Transportation challenges
- Academic struggles that make students feel disconnected or behind
By understanding these barriers, communicators can shape messages that highlight available resources and build trust before attendance becomes a chronic problem.
Your Role in Influencing Attendance
Boosting attendance takes more than policies. It starts with connection. Warm, empathetic communication helps families see the value of consistent attendance and feel confident they can make it happen.
You’re not just sharing information; you’re inspiring daily choices that bring students through your doors, ready to learn..
Source: American Enterprise Institute. Lingering Absence in Public Schools: Tracking Post-Pandemic Chronic Absenteeism into 2024. Return to Learn Tracker, 2024.
