October is School Safety Month, which makes it the perfect time to review how your district communicates with families about safety procedures. While drills and protocols are critical, the way you share information is just as important. Parents want reassurance, clarity, and transparency. Proactive communication builds trust and strengthens the relationship between schools and families.
Lead With Transparency
Providence Public School District (PPSD) in Rhode Island publishes its safety protocols online, giving families a clear picture of what’s in place. Rather than keeping procedures behind the scenes, they outline their approach so parents know how the district is prepared to respond in different scenarios.
Set Expectations Upfront
Families are told that PPSD conducts 15 safety drills each year and that they will receive real-time updates if one occurs. In an emergency, parents are notified within 15 minutes and continue receiving updates until the situation is resolved. This helps reduce confusion and anxiety in critical moments.
Provide Clear Guidance for Families
PPSD also explains what families should avoid during emergencies, such as rushing to school or contacting their child directly. These actions can interfere with safety measures. Guidance like this empowers families to support, not disrupt, emergency procedures.
Communicate in Multiple Languages
By offering resources in multiple languages, the district ensures that every family has access to essential safety information.
Make Safety Terms Understandable
Clear definitions of terms such as “lockdown” and “secured building” help parents feel informed and confident. Jargon-free language ensures that critical messages are easy to follow.
Keep Contact Information Current
PPSD reminds families to update their contact details so they don’t miss urgent messages. This reinforces both safety and the importance of two-way engagement.
Helping School and District Leaders Strengthen Family Trust
Use School Safety Month to show families that clear, consistent communication is a priority. When leaders share safety information transparently, they build trust and create a safer, more connected school community.