As a school or district leader, your website is often the first stop for families looking for information. During the back-to-school rush, parents visited for everything from supply lists and calendars to bus routes and teacher updates. Now that the first weeks are behind you, it’s a perfect time to step back, review how your site performed, and make a few quick updates so it stays a reliable, family-friendly resource all year long.
Start With What Families Are Searching For
Pull analytics from the opening weeks of school. Which pages had the highest traffic? (Supply lists, lunch menus, and calendars are often top performers.) Use that data to ask:
- Is this important information easy to find from the homepage?
- Are links up-to-date and accurate?
- Could the layout be simplified so families get what they need faster?
Small adjustments now save parents frustration — and save your office staff from answering the same questions by phone or email.
Update Seasonal Content
Back-to-school banners and first-day photos were perfect for August, but by September and October families are looking for new information. Swap out homepage banners and announcements for current priorities: picture day, fall events, parent-teacher conferences, or attendance reminders. A fresh homepage signals your site is actively maintained and worth checking often.
Keep Supply Lists in Place
You may think you should remove supply list links once the school year starts, but families still need them. New students arrive throughout the year, and many parents look to replenish classroom supplies mid-year. Keeping your lists live ensures families always have the right information at their fingertips.
If your school or district uses the TeacherLists iframe on your website, you’re all set—next year’s lists will automatically update as soon as they are posted and live. That means no extra work for your staff and families always find the correct lists exactly when they need them.
Make It Easy for Families to Stay Connected
Use your website to point families toward other communication channels such as newsletters, text alerts, and social media. Simple buttons or quick links to “sign up for updates” or “follow us” keep parents connected beyond a single visit.
Think Ahead to Next Year
Your website doesn’t just serve families now — it sets the tone for a smooth transition into the next school year. By keeping the TeacherLists iframe in place, organizing information into easy-to-find sections, and maintaining a fresh look, you build trust and make it clear where families should turn when planning for next fall.
Bonus Tip: Review your website every quarter with a parent lens.
Ask: “If I were new to this school, could I find what I need in under two clicks?” That small habit keeps your site helpful and dependable all year long.
